Mulmul

“Founded in 2018 by the Modi family, Mulmul set out to revive the storied mulmul fabric — a handwoven muslin once reserved for Indian royalty and suppressed under British rule. The brand fills a gap in the market for everyday Indian wear that is equally stylish, comfortable, and affordable, infusing the classic kurta silhouette with a youthful, modern spirit. A digital-first D2C label, Mulmul has grown to over 500K Instagram followers and ships across India.”