The Story
“Moora is a Jaipur-based saree label that set out to bring handblock-printed sarees out of the occasion cupboard and into everyday wear. Founded by an all-women team and rooted in Bagru, Rajasthan's block-printing tradition, the brand works directly with local artisans and uses natural fabrics with eco-friendly dyes. The name 'Moora' — meaning silly and carefree — captures the spirit: sarees for every body, every gender, worn on your own terms.”
