Devnaagri

Luxury pret rooted in Indian artistry — handcrafted ensembles for the woman who celebrates her heritage

The Story

Devnaagri founder

Founded in 2013 in New Delhi by sisters Kavita and Priyanka Jain, Devnaagri takes its name from the Devanagari script as a nod to its deep Indian roots. The duo drew inspiration from childhood memories — flower markets in Jaipur, grandmothers dressed in festive finery — and channelled decades of family experience in the apparel trade into a label that champions handcrafted Indian fashion. Known for Gotta Patti embroidery and block printing, Devnaagri launched e-commerce in 2016 and now ships worldwide.